Trafford Palazzo: Retail & Lifestyle Destination
Role: Senior Marketing Designer (Brand Integration & Campaigns)
Overview
Trafford Palazzo needed brand integration to improve visitor experience and attract
new retailers.
What I Did
• Created retailer pitch materials and spatial visualisations, supporting leasing activity
• Led rollout of a refreshed brand identity across physical and digital environments
• Designed environmental applications across signage, glazing & wayfinding
• Directed seasonal campaign creative across centre-wide and digital channels
• Developed a consistent visual language to unify visitor and tenant experience
Impact
Improved brand consistency across the physical environment, enhanced visitor engagement throughout the centre, increased retailer interest and engagement through leasing materials and strengthened seasonal footfall through campaign activation
Retail Experience Design • Campaign & Place Activation • B2B Pitch & Leasing Design
