Radius+ 
Real estate analytics platform helping businesses make smarter market decisions through data and actionable insights.
Role: Senior Marketing Designer – Funnel Growth & Conversion
Brand, acquisition campaigns, landing pages, lifecycle marketing, in-product conversion
Ask: 
Radius+ needed higher trial-to-paid conversion, cohesive brand presence, and more efficient campaign rollout.
Task: Redesign acquisition campaigns, develop scalable creative systems, and optimize in-product experience.

Action:
- Redesigned landing pages for smoother user flow and higher conversion
- Developed flexible visual systems for paid social, display, and YouTube
- Directed AI partnership launch visuals, video content, and campaign collateral
- Redesigned in-product experience to reduce friction and increase engagement

Result: 
Conversion rates ↑, cost per acquisition ↓, brand consistency ↑, and user engagement ↑

Old landing page felt disjointed and without flow

Landing page redesign focus on sign up conversion

Flexible design systems allowing for brand continuity- instagram

Samples from themed Linkedin campaign centred around the Radius+ Forecast findings

Bold high contrast YouTube thumbnail style

Marketing Icons for use throughout collateral 

Strategic AI Partnership Launch
Led creative direction for a high-visibility AI partnership, developing the visual narrative, copy, and rollout across digital, video, and supporting collateral. Ensured consistency, credibility, and measurable commercial impact across channels.
Impact: Strengthened the brand’s positioning in the AI space while driving engagement and commercial outcomes from a major strategic partnership.

Designed social creative to extend campaign messaging across channels.

Led creative direction and design of dedicated campaign landing page.

Created Teaser video to build anticipation and early engagement prior to launch

Created release-day video to reinforce campaign messaging and drive engagement at launch.

Brand Credibility & Long-Form Communication
Directed the design of the annual report and promotional materials, turning complex performance data into structured, engaging storytelling. The design highlighted key insights while reinforcing the brand’s trustworthiness and authority.
Impact: Stakeholders gained a clearer understanding of performance and strategy, strengthening confidence in the brand.

Dedicated Landing page for the Radius+ Forecast

Social promoting the Radius+ Forecast

Animated infographic for social post

Example of animated graph from report

Contributor media kit to support the annual report rollout, providing structured assets and guidance to ensure consistency

In-Product Experience Redesign
The original interface pulled users out of their workflow, slowing analysis. I redesigned it with a map-first layout and collapsible panels, bringing trade area insights, supply data, and demographics into a single, continuous workspace.
Impact: Users can now explore and compare data without friction, resulting in smoother workflows and higher engagement. This means the user spends longer in the app​​​​​​​.
↑Back to Top