Radius+ : Real Estate Analytics Platform
Role: Senior Marketing Designer (Funnel Growth & Conversion)
Overview
Radius+ needed to improve trial-to-paid conversion, scale campaign output,
and create a more cohesive brand across marketing and product.
and create a more cohesive brand across marketing and product.
What I Did
• Built a scalable landing page system across acquisition, campaigns, and partnerships
• Led creative for multi-channel campaigns (paid social, display, video)
• Directed a high-visibility AI partnership launch (landing page, video, campaign rollout)
• Redesigned the in-product experience to reduce friction and improve engagement
• Created brand systems (visual language, icons, campaign frameworks) to support scale
Impact
Increased conversion and reduced cost per acquisition, improved engagement across marketing and product, established a consistent, scalable brand system and strengthened positioning in AI and data analytics
Brand & Campaign • Data & Visual Storytelling • Animation
