Radius+ Product & Marketing Design 
As Lead Creative Designer at Radius+, I shaped the visual direction across product, marketing, and strategic partnerships. Working cross-functionally with product, engineering, and leadership, I evolved a cohesive visual system that scaled from core software UI to web, growth campaigns, and high-visibility launches.
Creative Direction • Visual Systems • UI/UX Design • Brand Strategy • Cross-Functional Leadership • Campaign & Launch Creative • Scalable Design Systems • Strategic Partnerships
Evolving the Product Experience 
I partnered closely with product and engineering to align the interface with a clearer, more cohesive brand direction. Refined core UI components and improved onboarding flows to reduce friction and better communicate AI-driven functionality.​​​​​​​
Radius+ App Interface

Challenges and solutions when redesigning 

Main card information designs I Focus on flexibility for varying use cases

Analysis and solution of problematic onboarding user journey I Focus on securing more complete sign ups

Translating Product Into Marketing 
I redesigned key landing pages and supporting sections to improve clarity, strengthen messaging hierarchy, and better articulate product value. Positioned the website as a primary growth and acquisition surface. Additional pages can be seen here

Landing page redesign focus on sign up conversion

Various stages of landing page

Strategic AI Partnership Launch
Led creative direction for a high-visibility AI partnership. Developed the visual narrative, copy and rollout across digital, video, and supporting collateral to ensure consistency, credibility, and commercial impact.

Dedicated landing page for Radius+ x Cactus Ai

Entire landing page I Heavy Marketing focus

Staged social creatives to coincide with release

Promo video to accompany announcement

Teaser video variation

Campaign & Channel Activation
Built a scalable marketing system across paid and organic channels, maintaining strong product messaging and visual consistency across Instagram, YouTube, and supporting digital formats.

Flexible design systems allowing for brand continuity

Bold high contrast YouTube thumbnail style

Brand Credibility & Long-Form Communication
Designed the annual report and supporting promotional materials, translating performance data and strategic direction into structured, accessible storytelling that reinforced brand trust.

Translated performance data and strategic direction into clear, structured visual storytelling.

Dedicated Landing page for Annual Report (The Radius+ Forecast)

Sample of supporting social distilling key data points into clear, engaging visuals

Contributor media kit to support the annual report rollout, providing structured assets and guidance to ensure consistency

Applied the evolving brand identity to internal and external merchandise

↑Back to Top