Trafford Palazzo
Retail and lifestyle destination delivering engaging experiences for visitors and tenants.
Role: Senior Marketing Designer – Brand integration & Campaigns
Highlights: Brand identity, environmental design, campaigns, B2B/B2C communications
Highlights: Brand identity, environmental design, campaigns, B2B/B2C communications
Ask:
Trafford Palazzo needed a cohesive rebrand to improve visitor experience and attract retailers.
Task: Lead identity redesign and deliver integrated campaigns across physical and digital touchpoints.
Action:
- Rolled out brand across signage and environment,
- Created retailer pitch materials and visualisations,
- Created & directed seasonal campaigns.
Result:
Brand consistency ↑, visitor engagement ↑, retailer interest ↑
Escalator Bulk head greeting incoming footfall
Animated 6 sheet featured in centre showcasing opening hours using core branding
Animated brand 6 sheet featured in centre, I created several of these featuring different brands
Posters featured throughout the centre to enforce branding language
Glazing vinyl activating brand messaging
Additional glazing vinyl activating brand messaging
Advertising posters stationed throughout the centre for brand activation
Retailer Pitch Materials & Visualisation
To attract prospective retailers, I developed branded pitch documents and in situ visualisations that placed potential partners within the space. This allowed them to clearly imagine how their store or service would integrate, making the pitch experience more compelling and actionable.
Impact: Improved engagement with potential tenants and supported successful business development efforts.
Spreads from retailer brochures
Festive Marketing Campaign
I directed the creative for a seasonal campaign centred on “Christmas at Trafford Palazzo,” covering entertainment, arts and crafts, food vendors, and a Christmas tipi experience. I developed a bold, character-led illustration style paired with a festive, market-inspired typeface, creating a vibrant visual identity that extended across the centre and digital platforms.
Impact: Brought seasonal energy to the venue, increasing visitor engagement and enhancing the centre’s brand experience during a high-traffic period.
