Trafford Palazzo
Led the rebrand and identity integration for Trafford Palazzo, a retail and lifestyle destination. Oversaw the seamless rollout of a new visual system across all touchpoints, from large-scale signage and on-site experiences to social, B2B, and B2C communications.
Brand Integration • Rebrand Strategy • Visual Identity Systems • Multi-Channel Rollout • Environmental & Signage Design B2B & B2C Communications • Cross-Platform Consistency
Brand communication and identity
Seamlessly weaving the Trafford Palazzo brand into every experience, I ensured consistency and impact across all channels from eye-catching posters designed for retailers to bold large-format signage throughout the venue. We also crafted compelling branded pitch presentations that supported business development efforts, helping attract new retail partners.
Seamlessly weaving the Trafford Palazzo brand into every experience, I ensured consistency and impact across all channels from eye-catching posters designed for retailers to bold large-format signage throughout the venue. We also crafted compelling branded pitch presentations that supported business development efforts, helping attract new retail partners.
Posters featured throughout the centre to enforce branding language
Spread from retailer brochure sent to potential brands interested in opening stores in the centre
Additional spread from retailer brochure with illustrated maps i created showcasing available activation space to potential brands
Advertising posters stationed throughout the centre for brand activation
Animated 6 sheet featured in centre showcasing opening hours using core branding
Animated brand 6 sheet featured in centre, I created several of these featuring different brands
Retouching
To promote the Trafford Palazzo brand and attract prospective retailers, we developed tailored pitch documents that brought the vision to life. I produced a series of in situ brand retouches, placing potential retailers within the space itself - allowing them to clearly visualise how their presence could look and feel within the environment.
To promote the Trafford Palazzo brand and attract prospective retailers, we developed tailored pitch documents that brought the vision to life. I produced a series of in situ brand retouches, placing potential retailers within the space itself - allowing them to clearly visualise how their presence could look and feel within the environment.
Hoardings and signage
Throughout the large premises of Trafford Palazzo, there was a need for greater wayfinding and brand presence. I created flags, gable signage and hoardings that were used in various places around the site to improve the customer experience.
Throughout the large premises of Trafford Palazzo, there was a need for greater wayfinding and brand presence. I created flags, gable signage and hoardings that were used in various places around the site to improve the customer experience.
Escalator Bulk head greeting incoming footfall
Glazing vinyl activating brand messaging
Additional glazing vinyl activating brand messaging
Marketing campaign
I led the creative for a festive marketing campaign centred around Christmas at Trafford Palazzo. Key events included entertainment, arts and crafts, food and drink vendors, and a Christmas tipi experience. I developed a bold, character-led illustration style paired with a festive market-inspired typeface, creating a vibrant visual identity. The campaign was rolled out across the centre and digital platforms, bringing seasonal energy to every touchpoint.
