ManageSpace
Identity and brand design development for a SaaS platform designed to streamline facilities management for operators in the self-storage industry .
For ManageSpace, my role centred on developing and embedding the brand’s vision across its entire digital presence. This involved refining and formalising brand guidelines, designing graphics for their community site and YouTube channel, and leading the full website design.
Blender intro for branded video content
Brand communication and identity
I developed the brand guidelines, which needed more versatile elements. Adding bespoke gradients and a more definitive set of icons brought more life to what was previously a linear feel. I also created merchandise designs that reflect the modern, slick nature of the technology.
I developed the brand guidelines, which needed more versatile elements. Adding bespoke gradients and a more definitive set of icons brought more life to what was previously a linear feel. I also created merchandise designs that reflect the modern, slick nature of the technology.
Community site
The community site aims to keep members up to date with tech insight through articles. I created bold and modern thumbnail graphics to draw the reader's eye. Each week or month, the developers behind ManageSpace recorded updates on the progress they were making. I created a separate graphic style for this Developer Diaries content, keeping it understated due to its frequency. While the design needed to be recognisable, it could not be too overpowering.
The community site aims to keep members up to date with tech insight through articles. I created bold and modern thumbnail graphics to draw the reader's eye. Each week or month, the developers behind ManageSpace recorded updates on the progress they were making. I created a separate graphic style for this Developer Diaries content, keeping it understated due to its frequency. While the design needed to be recognisable, it could not be too overpowering.
Website design
We designed the website with the aim of reflecting the smart and slick tech behind ManageSpace. We created sections that explain features in an open and accessible manner, showcasing the opportunities to be part of shaping the product itself.
We designed the website with the aim of reflecting the smart and slick tech behind ManageSpace. We created sections that explain features in an open and accessible manner, showcasing the opportunities to be part of shaping the product itself.
Podcast and video thumbnails
ManageSpace has a podcast where they talk to people in the self-storage industry. I created a modern mini-brand to tie this into the rest of the creative output, focusing on a professional and energetic feel. I also created covers for interview content and product evangelist content, driving views and encouraging people to find out more via the community site.
ManageSpace has a podcast where they talk to people in the self-storage industry. I created a modern mini-brand to tie this into the rest of the creative output, focusing on a professional and energetic feel. I also created covers for interview content and product evangelist content, driving views and encouraging people to find out more via the community site.
Meet the team
To help integrate the new brand, I created a themed series of Meet the Team posts. These took the form of information sliders introducing various members of the ManageSpace team, their job roles, and outside interests. I utilised newly created icons and brand colours to create standout content.
Idents
A selection of idents I created for ManageSpace, playing with the logo and the idea of “seeing space differently”.